Director of Operations AfricanQuarters
Anie Anokuru is a strategist and solutions provider in marketing. He is also a creative
writer, public affairs commentator, with almost 30 years of professional
experience/exposure of a top-level executive.
He possesses a progressive marketing career responsibility (more than ten years of
this period have been at senior management positions in corporate organisations),
generally in the area of Integrated Marketing Communications or IMC, to support
marketing communications agencies, end-users, institutions, and other business
operators, in product management, direct response marketing, power distribution
marketing, customer/client management, and new business development);
integrated marketing communications (IMC) and branding.
Anie’s related industry experience spans consumer goods, consumer services,
communications media, advertising, public relations, publishing, entertainment,
social sector, retail, wholesale, non-profit, political electioneering.
For creative writing presently, Anie makes direct input to end-users in these areas:
Copywriting for press, display/outdoor, direct mail, web page contents (inclusive of
SEO copywriting); scripts for broadcast commercials and direct response television
or DRTV; composition of product/corporate slogans; and lyrics of music jingles. Also
public relations (PR) writing for press/news releases, contributed articles, guest
editorials, etc; and also editing (along with re-writing) of feature article; news
material, story book manuscript, broadcast commercial script, screenplay script,
theater script, web content (search engine sensitive); and as a contributing writer to
He presently operates in consulting, to support organisations/institutions, marketing
communications agencies, other business operators and end-users, in product
management, direct response marketing, social marketing, communication for
development, power distribution marketing, customer/client management, new
business development; integrated marketing communications (IMC) and branding.
In a nutshell, Anokuru should be regarded as being highly skilled in concept
formulation and strategy for marketing, as applicable to influencing acceptance of
products, services, policies, initiatives, individuals, concepts, behaviours, beliefs,
values, ideals or causes, with emphasis in marketing communications.
Anie Anokuru is a 1980 graduate of the University of Lagos, Nigeria; and has a
Masters Degree in Business Administration (MBA) from the Ambrose Alli University,
Ekpoma, Nigeria; and belongs to several related Professional Associations in Nigeria
(at fellowship, membership levels). He is married, with three young adult offspring.